
Featured Brand: Rolex
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Read moreAs the heat rises across Europe’s fashion capitals, the luxury market shifts into high season. At Global Boutique Mayfair, we’ve had front-row access to what collectors, investors, and style connoisseurs are looking for this summer—and we’re seeing clear trends in both haute horology and ultra-exclusive handbags.
From fresh colours and reimagined classics to limited editions already commanding secondary-market premiums, here’s your insider’s guide to the most desired Rolex, Audemars Piguet, Patek Philippe, Richard Mille watches—and Hermès Birkin and Kelly bags—for Summer 2025.
Rolex continues to strike the perfect balance between wearability and prestige. This season, three key categories are driving demand:
Collectors are still vying for Daytona models, especially:
Fun, playful, and highly collectible:
The Sky-Dweller with mint green or white dial is the go-to piece for collectors who want both utility and elegance. The dual-time functionality, paired with the commanding presence, makes it perfect for frequent flyers this season.
Audemars Piguet continues to set the pace for modern luxury, with standout pieces that blend heritage design with contemporary appeal.
The shimmering texture of the Frosted Gold Royal Oak—especially in 34mm (15550OR.GG.D004CE.01) and 37mm (rose or white gold—remains a summer favourite. It’s elegant, eye-catching, and a luxurious alternative to steel for collectors who want something different.
Replacing bold colour with stealth appeal, the Offshore Chronograph in black ceramic (26420CE.OO.A127CR.01) is one of this season’s most in-demand models. Sleek, durable, and highly wearable, it’s perfect for summer adventures with an edge.
Dial trends continue with khaki green (15510ST.OO.1320ST.06), blue (15510TI.OO.1320TI.03), and burgundy (15510OR.OO.1320OR.05) finishes—often paired with titanium or ceramic cases. These models offer lightweight comfort and a modern twist on a classic silhouette.
Patek Philippe continues to represent the pinnacle of understated elegance, with this summer’s most coveted pieces combining technical mastery and refined aesthetics.
Still one of the hardest pieces to acquire, the white gold Nautilus with its deep blue sunburst dial remains highly sought-after in 2025. Sleek, versatile, and quietly powerful.
A playful yet ultra-rare release, this rose gold Aquanaut chronograph features a rainbow sapphire-set bezel and white rubber strap—perfect for summer glamour.
3. Elegant Complications
Always at the forefront of cutting-edge watchmaking, RM pieces are the go-to for summer adventurers, athletes, and collectors who demand something both rare and durable.
These featherweight watches (just 32g including the strap) come in a variety of national flag editions. Popular variants this summer include the “Sebastian Ogier” and “Mutaz Barshim” editions, both striking and highly collectible.
Women collectors are increasingly leaning toward this model. New pastel colourways such as mint green, lavender, and blush pink ceramic offer a sophisticated alternative to traditional metals.
Any RM in coloured case materials—especially in red, white, or blue—are a hot ticket this summer.
The Hermès market continues to defy trends with its evergreen appeal and collector-grade craftsmanship. But Summer 2025 brings some fresh directions in terms of colour, size, and leather choice.
Birkin 30 & 35 Are Trending Again
While the Birkin 25 remains a favourite for formalwear, collectors are rediscovering the appeal of larger sizes, which offer more practicality for travel and summer styling. Togo and Clemence leathers are especially popular for their soft, slouchy texture.
This season’s most requested hues include:
The Kelly Sellier 28 is having a major moment. Its structured silhouette and more formal appeal make it a versatile option for both day and evening wear.
Still among the most elusive pieces on the market, the Mini Kelly II is a true unicorn bag. Summer favourites include Rose Sakura, Nata, and Jaune Bourgeon—often in Epsom or Chevre leather for durability and sharp structure.
For collectors who already own classic Kellys, we’ve seen growing interest in Kelly Pochettes and the newer Kelly Cut models, especially in exotic leathers or vibrant hues.
At Global Boutique Mayfair, we don’t just source rare watches and handbags—we help you build a collection that tells your story, and reflects your lifestyle. Summer 2025 is all about colour, individuality, and pieces that perform equally well in Monaco or Mayfair.
If you’re looking to buy, sell, or simply explore, our expert team is here for one-on-one consultations and private sourcing.
Visit us at our Mayfair boutique, explore the latest arrivals online, or enquire about our discreet sourcing service for rare timepieces and Hermès handbags through our global collector network.
To schedule a private appointment, contact us directly via our website or on WhatsApp at +44 7833 133381.
Featured Brand: Rolex
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About Global Boutique
Global Boutique
13 South Molton Street,
Mayfair, London, W1K 5QW,
United Kingdom
Telephone:
0800 069 9323
Email:
enquiries@globalboutique.com
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