Summer 2025 Trend Report: The Most Sought-After Watches & Hermès Bags This Season

As the heat rises across Europe’s fashion capitals, the luxury market shifts into high season. At Global Boutique Mayfair, we’ve had front-row access to what collectors, investors, and style connoisseurs are looking for this summer—and we’re seeing clear trends in both haute horology and ultra-exclusive handbags.

From fresh colours and reimagined classics to limited editions already commanding secondary-market premiums, here’s your insider’s guide to the most desired Rolex, Audemars Piguet, Patek Philippe, Richard Mille watches—and Hermès Birkin and Kelly bags—for Summer 2025.

Watch Trends: What’s Hot on the Wrist Right Now

ROLEX: Colour, Nostalgia & Versatility

Rolex continues to strike the perfect balance between wearability and prestige. This season, three key categories are driving demand:

Daytona Mania Continues

Collectors are still vying for Daytona models, especially:

• Daytona 126529LN Le Mans Edition, with its vintage nods and red chronograph accents. Limited production and historic references have made it a standout.
• Yellow gold Daytonas with the bright green dial remain iconic summer statement pieces, especially among collectors in the Middle East and Mediterranean regions.

Oyster Perpetual “Celebration” & “Lacquer” Dials

Fun, playful, and highly collectible:

• The Celebration dial models—featuring colourful bubbles—continue to trend, especially in 36mm for women and smaller-wristed men.
• The lacquer dial OPs in vibrant turquoise, pistachio, and lavender are ideal for holiday wear and impossible to miss.

Sky-Dweller’s Rise as the Jet-Setter’s Watch

The Sky-Dweller with mint green or white dial is the go-to piece for collectors who want both utility and elegance. The dual-time functionality, paired with the commanding presence, makes it perfect for frequent flyers this season.

AUDEMARS PIGUET: Refined Icons with a Summer Edge

Audemars Piguet continues to set the pace for modern luxury, with standout pieces that blend heritage design with contemporary appeal.

Frosted Gold Royal Oak

The shimmering texture of the Frosted Gold Royal Oak—especially in 34mm (15550OR.GG.D004CE.01) and 37mm (rose or white gold—remains a summer favourite. It’s elegant, eye-catching, and a luxurious alternative to steel for collectors who want something different.

Royal Oak Offshore 43mm Black Ceramic

Replacing bold colour with stealth appeal, the Offshore Chronograph in black ceramic (26420CE.OO.A127CR.01) is one of this season’s most in-demand models. Sleek, durable, and highly wearable, it’s perfect for summer adventures with an edge.

Green & Smoked Dial Royal Oaks

Dial trends continue with khaki green (15510ST.OO.1320ST.06), blue (15510TI.OO.1320TI.03), and burgundy (15510OR.OO.1320OR.05) finishes—often paired with titanium or ceramic cases. These models offer lightweight comfort and a modern twist on a classic silhouette.

PATEK PHILIPPE: Discreet Luxury for Summer 2025

Patek Philippe continues to represent the pinnacle of understated elegance, with this summer’s most coveted pieces combining technical mastery and refined aesthetics.

1. Nautilus 5811G

Still one of the hardest pieces to acquire, the white gold Nautilus with its deep blue sunburst dial remains highly sought-after in 2025. Sleek, versatile, and quietly powerful.

2. Aquanaut Luce Rainbow Chronograph (7968/300R-001)

A playful yet ultra-rare release, this rose gold Aquanaut chronograph features a rainbow sapphire-set bezel and white rubber strap—perfect for summer glamour.

3. Elegant Complications

• Annual Calendar Moonphase – (4947G-010): Blue sunburst dial, ideal for evening wear.
• World Time – (5230R-012): Rose gold with a leather strap, perfect for the international collector.

RICHARD MILLE: Technical Luxury with a Playful Edge

Always at the forefront of cutting-edge watchmaking, RM pieces are the go-to for summer adventurers, athletes, and collectors who demand something both rare and durable.

1. RM 67-02: Summer-Ready, Ultra-Light

These featherweight watches (just 32g including the strap) come in a variety of national flag editions. Popular variants this summer include the “Sebastian Ogier” and “Mutaz Barshim” editions, both striking and highly collectible.

2. RM 07-01 in Pastel Ceramics

Women collectors are increasingly leaning toward this model. New pastel colourways such as mint green, lavender, and blush pink ceramic offer a sophisticated alternative to traditional metals.

3. Coloured Carbon and Quartz-TPT Cases

Any RM in coloured case materials—especially in red, white, or blue—are a hot ticket this summer.

Handbag Report: Summer 2025’s Most Desired Birkin & Kelly Bags

The Hermès market continues to defy trends with its evergreen appeal and collector-grade craftsmanship. But Summer 2025 brings some fresh directions in terms of colour, size, and leather choice.

BIRKIN: Classic with a Relaxed Twist

Birkin 30 & 35 Are Trending Again

While the Birkin 25 remains a favourite for formalwear, collectors are rediscovering the appeal of larger sizes, which offer more practicality for travel and summer styling. Togo and Clemence leathers are especially popular for their soft, slouchy texture.

Must-Have Colours:

This season’s most requested hues include:

• Vert Fizz: a punchy, citrus-toned green that stands out against linen and neutrals.
• Bleu Frida: a vibrant, electric blue that’s both bold and versatile.
• Mauve Pale: soft, romantic, and highly collectible in smaller quantities.
• Classic Gold with GHW: still the top choice for first-time buyers.

KELLY: Structure, Sophistication, and Exclusivity

The Kelly Sellier 28 is having a major moment. Its structured silhouette and more formal appeal make it a versatile option for both day and evening wear.

Mini Kelly II: Always Rare, Always Wanted

Still among the most elusive pieces on the market, the Mini Kelly II is a true unicorn bag. Summer favourites include Rose Sakura, Nata, and Jaune Bourgeon—often in Epsom or Chevre leather for durability and sharp structure.

Kelly Pochette & Cut

For collectors who already own classic Kellys, we’ve seen growing interest in Kelly Pochettes and the newer Kelly Cut models, especially in exotic leathers or vibrant hues.

Final Thoughts: Curated Luxury, Summer Style

At Global Boutique Mayfair, we don’t just source rare watches and handbags—we help you build a collection that tells your story, and reflects your lifestyle. Summer 2025 is all about colour, individuality, and pieces that perform equally well in Monaco or Mayfair.

If you’re looking to buy, sell, or simply explore, our expert team is here for one-on-one consultations and private sourcing.

Visit us at our Mayfair boutique, explore the latest arrivals online, or enquire about our discreet sourcing service for rare timepieces and Hermès handbags through our global collector network.

To schedule a private appointment, contact us directly via our website or on WhatsApp at +44 7833 133381.